Fashion 2.0: The Growing Impact of Social Media on the Fashion Industry

Social Media is taking over the fashion industry

As many of you fashionistas/os know, we’re currently in the midst of autumn/winter fashion weeks. Though designer collections may vary in style, one thing is common to all runways: the inescapable presence of social media .Both attendees and brands are using platforms like Instagram, Twitter, Facebook and the new newly launched six second looping video service Vine to capture and share the best sartorial moments in real-time. (Even supermodel, turned-reality competition host Coco Rocha even hilariously pokes fun of the trend!)


As a result of this constant (over)sharing, the fashion week experience has become more accessible, giving those of us who can’t jet-set to New York. London, Paris and Milan an all-access pass to fashion’s most exciting shows and parties.

This handy infographic by eBay Deals below illustrates just how large the scope of social media’s impact has on the fashion industry in this digital age:

Click here to view the full infographic.

During Sacramento Fashion Week, the Sacramento Social Media Club will host an interactive panel, “Social Gone Vogue: Sharing Stand-out Social Media Strategies” on Tuesday February 26th at  IADT Sacramento, from 7-9 p.m. which brings together fashion industry professionals utilizing the power of social media. The discussion will focus on leveraging the various social media platforms to create brand awareness, drive traffic to blogs and an introduction into social listening. At the event, there will be time for noshing and networking and will conclude with a lively raffle with a fashionable twist.



The conversation doesn’t end there. Check-in with all things Sacramento Fashion Week by keeping up our social media accounts. Remember to use the #SACFW hashtag!


Facebook: Sacramento Fashion Week

Twitter: @sacfashionweek

Instagram: @SacFashionWeek

Pinterest: Sacramento Fashion Week


About The Author

Bridgett Rex graduated from UCSD with a B.A. in Art History/Theory and Criticism. Bridgett has always been an art advocate and therefore fashion enthusiast! She believes that most of all fashion should be fun and expresses her belief through her royally fun blog titled "The Sun Queen". The motto of her blog is "one crown fits all" because she believes we can all proudly fill the title of "queen" or "king".

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